MADE IN BIRMINGHAM.ORG
 

ARIEL

 GRANGE ROAD

 SELLY OAK

 BIRMINGHAM

 

Made in Birmingham

The Birmingham Testers Run

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Ariel Owners Club in their history suggests that In the 1890s there was a a fragmented empire known as Cycle Components Manufacturing and that Cycle Components were an amalgamation of various smaller cycle concerns and were cycle component manufacturers.They go on to say that the company acquired The Ariel Cycle Company during 1897 and moved it to the Dale Road works alongside its core manufacturing business.They conclude that at this site the first motorised Ariel, a tricycle, was bulit  in 1898 and in 1901 the first Ariel motorcycle, fitted with a Minerva engine of 211cc.

Our research with a 1899 calogue shows that this may not be correct. In 1899 the company selling cycle accessories was called, The Components Importing Company Limited and it used the brand name Palace Accessories. Also trading in 1899 was, The Components Tube Company Ltd.,manufactures of weldless steel tubes, The Cycle Components Manuafacturing Company Ltd are shown as cycle parts makers. It would seem that the importing company was handling all parts bought in and the manufacturing company were just that and only selling parts that they manufactured.

More Ariel history to follow

 

Webmasters note;

Ariel Motors are often the forgotten company when it comes to Birmingham motorcycle manufacturers but in fact Ariel were a very innovative forward thinking manufacturer and the Ariel Square Four, Leader and Arrow are the proof. Ariel will always be remembered for their two excellent designers Val Page and Edward Turner. Ariel also produced Jack Sangster, who was probably the only motorcycle entrepreneur who actually made a fortune from the industry without loosing it!

In the early 60s while en-route to Lordswood Technical School in Bearwood I used to watch the testers leaving Grange Road on brand new Leaders and Arrows wishing that I could have one. Sadly I did not realise I was witnessing the end of a Birmingham company and the end of the British motorcycle industry. I was also taking part in a farce, going to a technical school were there would be little long term future in a technical field. Today the school no longer carries the title 'technical'.

My first motorcycle, which I acquired by finding a seemingly abandoned 350 Red Hunter in the Priory Lawn Tennis Club ( just a few miles away from the factory). I wheeled it back to my house, got a book out of the library and taught myself to ride it on a local playing field. My conscience got the better of me and after a week I put it back never to see it again. Recently I was privileged to own a Trials HT5.

 

 

 

 

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